METAROM “Natural X Flavorings”: A new step forward for Naturalness and Pleasure

METAROM “Natural X Flavorings”: A new step forward for Naturalness and Pleasure

A new step forward towards naturalness and indulgence.

A large percentage (72%) of consumers in France are concerned about a natural and healthy diet. The demand for natural flavours therefore accounts for 70% of all flavour production in France. Consumers consider  the word “natural” to indicate a clean label product. Recently, the “Natural X Flavoring”, known as NXF, has been making headlines. The X directly refers to the raw material from which it comes, which has the advantage of strengthening the product’s image of naturalness and transparency with consumers.

Recent popularity of “Natural X Flavouring” (NXF), strengthens a product’s image of naturalness and transparency with consumers. The “X” refers to the raw material used in the flavour creation. An NXF flavour must have at least 95% of its flavour derived from “X” raw material, which is not the case with natural flavours. At Metarom we make our own extracts, combined with 5% other natural flavouring agents to create the NFX. The production of our own extracts from the distillation of fruit, plants and herbs gives us full control of the process to obtain signatures unique to the Metarom range.

At METAROM France, we are launching our new NXF range, created to meet the needs of the food industry, to provide aromatic intensity, a diverse range of profiles and controlled costs. As specialists in sweet profiles our main focus is in the following aromatics:

  • beverages: lemon, mint, mango…
  • dairy products: strawberry, raspberry…
  • bakery/pastry: apricot, apple, coconut…

With our secondary business in Caramel manufacturing, and our knowledge in flavours we are about to provide CARAMEL NXF. Our unique and authentic caramel process combined with its distillation will provide a true Caramel NXF.

If you are targeting a transparent and trustworthy position with your consumer, indulgent and authentic flavours, then our NXF range is for you.

Contact us to check out our range of flavors!

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The ethics contact form means you can contact our ethics advisor directly to make a report.

This Metarom Group report mechanism means all internal or external actors working for the company can report a situation that might seem abnormal to them from an ethical standpoint. Reports are not necessarily based on certainty (no proof is requested), but it must be done in good faith. What is the scope of the report mechanism? When a customer, supplier or employee of Metarom France and Metarom Iberica is confronted, either as a witness of a victim, with a situation that infringes the CSR policy’s rules on ethics, they can contact the ethics advisor by filling in the form below. Reports are made under strict confidentiality, without hindrance, with the knowledge of your direct or indirect superior, the employer or an advisor designated by them. Reports can be made for problematic situations, particularly in relation to: o Business integrity (preventing corruption, unfair competition); o Equal opportunities and non-discrimination (fair management of skills, training, opportunities to develop, recruitment); oThe management of relationships with suppliers (transparent purchasing processes and objective decisions).

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