Chai spice, the exotic aromatic trend!

Chai spice, the exotic aromatic trend!

Chai spice, the exotic aromatic trend!

Chai Spice, with its exotic origins in India, dates back to the royal courts. It was designed as a healing Ayurvedic beverage. It is especially appealing to consumers for its well-being properties and aromatic flavour. This spice blend is perfectly suited in tea, coconut and vanilla based beverages, vegan desserts, chocolate bars and ice cream, adding the mystic of the east.

Its popularity has seen a 57% increase in the number of products launched in Europe between 2018-2019.

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Source: Mintel

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