Tangerines, originating from the mandarin tree found in Asia, are grown in hot climates. They are popular with consumers as they have no pips!

Tangerines are subtly acidic with a sweet and fragrant pulp. The zest and juice give a fresh and fruity flavour. A major trend in the beverage sector for 2020, it perfectly matches non-alcoholic beverages such as still and sparkling water, and  makes a sensational pairing with beer.

This trend is more than seasonal as the number of mandarin products launched worldwide has increased by + 27% over the past three years .

Create a more complex profile, combining mandarin with floral notes like hibiscus as well as other citrus fruit like orange and lemon.

Contact us now to discover this refreshing note: marketing@metarom.fr

Source: Mintel.

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