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HARD SELTZER – The trending drink of the year

Originally from America, hard seltzers are shaking up the alcoholic beverage segment.

The market is indeed growing on the American continent. According to the Les Echos newspaper, sales of hard seltzer totaled $ 229 million in the first month of lockdown, a new record since last summer (170 million).

They are inspired by flavored water codes with their hydrating benefits and fruity flavors.

This fermented drink, with reduced sugar and low alcohol content, attracts young consumers for its innovative and fashionable aspects. Popular in summer or at the beach, they are considered an alternative to beer or strong alcohols.

Building on this success, new brands are positioning themselves on this segment and helping to expand the aromatic offer on the market with cocktail (Pina Colada, Mojito, Cosmopolitan) or botanical notes for more sophisticated profiles!

Would you like to find out more ? Contact us now : marketing@metarom.fr

(source: https://www.lesechos.fr/industrie-services/conso-distribution/aux-etats-unis-la-deferlante-des-eaux-gazeuses-alcoolisees-1220413 )

17/07/2020

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