A new step towards Naturalness and Pleasure
Concerned about a healthy and natural diet, 72% of consumers consider the word “natural” as the sign of a clean label product. According to the SNIAA, the demand for Natural flavorings represents 70% of production in France . Recently, the “Natural Flavoring of X”, known as ANX, has been making headlines. The X directly refers to the raw material from which it comes, which has the advantage of strengthening the product’s image of naturalness and transparency with consumers.
The difference between ANX and “Natural Flavoring” lies in its formulation, which requires that at least 95% of the flavoring part comes from X. At METAROM, we use our own extracts which we combine with a maximum of 5% of other natural flavoring agents to provide the desired specificity.
Today, METAROM France is launching its new ANX range, specially created to meet the challenges facing industrials: aromatic intensity, diversified profiles and controlled costs. The production of our own extracts in our distillation workshops from fruit, plants and herbs, gives us complete control over the process and makes it possible to obtain unique signatures. As a specialist in sweetness, our priority is to focus on the main aromatic notes:
in beverages: lemon, mint, mango…
in dairy products: strawberry, raspberry…
and in the bakery and pastry sector: apricot, apple, coconut, …