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METAROM “Natural X Flavorings”: A new step forward for Naturalness and Pleasure

METAROM “Natural X Flavorings”: A new step forward for Naturalness and Pleasure

Concerned about a healthy and natural diet, 72% of consumers consider the word “natural” as the sign of a clean label product. According to the SNIAA, the demand for Natural flavorings represents 70% of production in France . Recently, the “Natural X Flavoring”, known as NXF, has been making headlines. The X directly refers to the raw material from which it comes, which has the advantage of strengthening the product’s image of naturalness and transparency with consumers.

The difference between NXF and “Natural Flavoring” lies in its formulation, which requires that at least 95% of the flavoring part comes from X. At METAROM, we use our own extracts which we combine with a maximum of 5% of other natural flavoring agents to provide the desired specificity.

Today, METAROM France is launching its new NXF range, specially created to meet the challenges facing industrials: aromatic intensity, diversified profiles and controlled costs. The production of our own extracts in our distillation workshops from fruit, plants and herbs, gives us complete control over the process and makes it possible to obtain unique signatures. As a specialist in sweetness, our priority is to focus on the main aromatic notes:

  • in beverages: lemon, mint, mango…

  • in dairy products: strawberry, raspberry…

  • and in the bakery and pastry sector: apricot, apple, coconut, …

Are you looking for caramel NXF? Thanks to our second business, that of caramel creator, we have combined our 2 skills to offer you an in-house Caramel NXF. Unique by its production circuit, we guarantee both the production of the caramel, its distillation and the production of the NXF.

Are you targeting a transparent position, a source of trust for your consumers? Are you looking for indulgent and authentic flavors? Our NXF range is for you.

Contact us to check out our range of flavors!

Août 2020

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