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The year of purple brings us new flavours!

 

Last year, green was the must-have colour on our plates – now, it’s purple’s turn to take centre stage: The Pantone Institute has named “Ultra-violet” (18-3838) as its colour of the year!

This shade oozes hope and creativity and is all the rage in our food and on social media.

Until recently, purple fruits were very much under-represented in the food we eat, but now scientists are extolling their numerous benefits.

A number of products containing purple fruits have been launched this year (particularly in Europe), mainly involving biscuits, snacks and dairy products.

Whether it’s figs, blueberries, blackcurrants, grapes or blackberries, these super fruits are packed with flavour, and are a real treat for the taste buds!

Contact us to find out more about all our purple possibilities!

 

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