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The boom in plant-based desserts: the latest aromatic trends!

The market for plant-based desserts is changing in scale. Boosted by a sustainable and natural positioning that reflects consumer demands, this market is now demanding an offer that provides a tasteful treat.

At the same time, this category is mindful of promoting its health benefits. 25% of the launches in Europe highlighted their low sugar content in 2018 (Source: Mintel GNPD).

To meet these taste bud challenges, explore these aromatic trends driving the category. They’ve inspired us to offer you new concepts!

To accompany the new plant-based releases, timeless hints such as vanilla, red berries, and orchard fruits are at the heart of the launches. These attractive hints of flavor encourage consumers to try a new plant-based source, with remarkable texture and functional ingredients. As blueberry is more unusual, awareness of it should be developed.

To win over experience lovers, exotic flavors are becoming a sensation. Coconut in particular is hugely successful, due to both its texture and its full-bodied taste. The combinations of tropical fruits, with mango, pineapple and passion fruit, offer flavorful concepts that adventurous palates appreciate.

The tasteful segment is also hiring its public! Plants are part of chocolate, caramel and barista-style recipes, and are positioned as a real dessert.

Low sugar content is inherent to the plant-based offer, and is a key stake in the segment. METAROM Group offers ACTI’BOOST Sweet, a natural aromatic solution that restores the burst and the initial delicacy of the profile, and that strengthens the sugary perception at the same time.

To experiment with the latest trends, ask to taste our latest concepts!

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