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ACTI’BOOST Sweet for less sweet dairy and plant-based desserts

In the past year, 30% of new dairy products and plant alternatives launched on the European market claim a healthy positioning (source: Mintel March 2018-February 2019 dairy and plant-based desserts and ice cream).

To support this nutritional challenge and to offer products that are still tasty, ACTI’BOOST Sweet is the aromatic answer that rebalances the profile of products that are low in sugar.

Dedicated to dairy products, vegetable drinks or ice cream, its notes revive the overall taste profile which tends to flatten when the sugar content is reduced. The perception is rounder with full and harmonious notes, providing a long lasting taste in the mouth.

Its effectiveness offsets reductions of less than 30% sugar. Tailor-made accompaniment allows us to adjust the intensity and to obtain the aromatic profile which suits you. This solution has a “natural flavour” clean label (European legislation).

With ACTI’BOOST Sweet, Metarom Group accompanies you in thinking about your nutritional reformulation to support a healthier diet without compromising on taste!

Don’t wait to contact us to test this solution!

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The year of purple brings us new flavours!


Last year, green was the must-have colour on our plates – now, it’s purple’s turn to take centre stage: The Pantone Institute has named “Ultra-violet” (18-3838) as its colour of the year!

This shade oozes hope and creativity and is all the rage in our food and on social media.

Until recently, purple fruits were very much under-represented in the food we eat, but now scientists are extolling their numerous benefits.

A number of products containing purple fruits have been launched this year (particularly in Europe), mainly involving biscuits, snacks and dairy products.

Whether it’s figs, blueberries, blackcurrants, grapes or blackberries, these super fruits are packed with flavour, and are a real treat for the taste buds!

Contact us to find out more about all our purple possibilities!


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Dairy products & plant-based alternatives: ACTI’BOOST Sweet, helping to reduce sugar content

The trend for “reduced sugar” formulations for dairy products and plant-based alternatives is accelerating, concerning 21.7% of product launches in 2017, compared to 7.6% in 2013 (Mintel, GNPD).   ACTI’BOOST Sweet is a natural flavour solution that can compensate for a reduction in sugar of up to 30% in dairy-based desserts, flavoured milks and plant-based alternatives. It is resistant to pasteurization and effective in acidic conditions. ACTI’BOOST Sweet reinforces the perception of sweetness and the flavour profile, and creates a coating sensation similar to sugar. For example, an apricot yoghurt, in addition to sweetness, will have enhanced notes of fruit, jam and almonds.   The range includes variations with notes of woody vanilla or notes of caramelized brown sugar. We will be delighted to offer our expertise to develop customized solutions that do not make any compromises with flavour!

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METAROM France finalises its plan to extend and modernise its Amiens site.

Since 2014, METAROM France has invested €2.6 million in a project to extend and modernise its site to satisfy its development needs and keep pace with that of the whole group. It was inaugurated on 18 January 2018 in the presence of the company’s employees and partners.


Located in Amiens for over 10 years, METAROM France has experienced non-stop growth in its turnover, rising from €17 million in 2007 to €26 million at the end of 2017. To meet current and future regulatory requirements but also to support its sales development, the subsidiary invested €2.6 million in a project rolled out between late 2014 and late 2017.  
  • To accompany the rise of the caramel business, the production workshop has been refitted and its production capacity doubled.
  • A 1500m² building was constructed in 2017. This extension dedicated to storage was built to anticipate the growth of future volumes and free up more production space.
  • To optimise in-factory flows and meet food safety requirements, different work was implemented: a waste zone has been laid out and a quarantine zone created to secure samples of raw materials. With this same objective, the reception and shipping docks have been doubled.
  • To support the growth in the workforce, 200 m² of new offices have been created with the active participation of the teams, and the parking area has been extended. The payroll is constantly growing. METAROM France currently employs 127 people on a permanent contract compared to 118 in 2014.
  METAROM France is committed to its social responsibility and is increasingly involved in the local economic fabric. It therefore naturally addressed invitations to tender for this project to regional businesses. Of the 20 companies contributing to the smooth operation and success of this project, 16 are based in Hauts-de-France.
The French subsidiary is working on a document digitisation project to reduce the use of paper in production and logistics operations. It also envisages to extend the surface area of its R&D laboratories in the medium term. The group will set up a new subsidiary in Asia in 2018 to offer a local response to this continent’s flavour requirements.


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NEW ! Video «On The GOod» Milky & Veggy drinks

METAROM Group has designed milky and veggy drinks “On The GOod ! Delicious and healthy for all those little breaks during the day. With less sugar or enriched, sometimes gourmet or with subtler combinations, each drink has been thought out to appeal to a target consumer: sport, senior or feminine.

Discover in 1min30 our concept On the Good!

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Jean-Loïc Métayer, CEO of the METAROM Group, has received the EY award for a family-owned business in the Northern region of France

 On 5 October 2017, Jean-Loïc Métayer received the EY Award of Honour in the Family-owned business category. This award goes to a “family-owned business having defined a sustainable strategy upheld by values and transparent governance”.

Since its establishment by Maurice Métayer over 60 years ago, the group has constantly developed in France and abroad. Today, this human-scale group, employing 210 people, is driven by strong values such as promoting local employment, sharing its success with all its employees and taking a long-term customer support. Sustainable growth approach is a daily concern for the METAROM Group!


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Bakery, Pastry and Biscuit: let’s talk about vanilla!  

Last 18 months, the vanilla market has experienced unprecedented challenges. The enthusiasm for this universal flavour has created an imbalance between supply and demand, leading to record prices for vanilla beans in 2017.

To optimise its use in bakery and biscuits, METAROM has developed a complete range based on vanilla closely tailored to the sector’s requirements.

It brings together different labelling options, including authentic solutions and more economical alternatives, both natural and tasty: this toolbox will provide you with solutions which will meet each criteria searched.

Because there is not one single vanilla taste, but dozens of possibilities, our range takes on different profiles: woody with an intense bean flavour, anisic with a fresh and subtle taste or even a subtly buttery vanilla…

This broad range is designed to hone your expectations and jointly develop your own specific vanilla hallmark, at the right price!

How do you like your vanilla? Contact us!


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Coconut does its thing!

Coconut is experiencing worldwide success! This fruit invites you to travel and offers several flavour possibilities. It satisfies consumers looking for an exotic touch and is ideal for savoury and sweet recipes.

This trend is particularly strong in Europe and Asia: in 5 years, new coconut flavoured product launches have more than doubled, mainly including biscuits, snack bars and beverages.

Coconut will therefore continue to invade our everyday lives! Behind this coconut flavour is a multitude of tastes:

  • The coconut water aromatic note will provide lightness and freshness

  • The coconut flesh flavour will produce a fruity taste

  • The coconut milk note will offer smoothness and creaminess

  • Caramelised coconut will delight gourmets

And why not combine it with another flavour? Its exotic origins marry perfectly with mango or pineapple.

If this note appeals to you and you would like to discover our aromatic versions, contact us!

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