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Citrus Generation: Yuzu is revered!

Citrus fruit is among the preferred notes of consumers, but they are also searching for unconventional flavors. Lemon, orange and clementine are classic notes which are now challenged by new arrivals such as yuzu.

Yuzu is a “unique” product originally from Asia and often revered by top chefs. It attracts consumers due to its ambrosial complexity blending lime, grapefruit and mandarin flavors.

The number of Yuzu flavored products launched throughout the world and encompassing all categories has increased 65% in 2018 in comparison to 2016. In the beverage sector, this figure has even reached 100%! Yuzu harmonizes with spicy aromas and botanical notes creating a sophisticated character.

Contact us immediately in order to discover this refreshing note!

Source: Mintel

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