Last year, green was the must-have colour on our plates – now, it’s purple’s turn to take centre stage: The Pantone Institute has named “Ultra-violet” (18-3838) as its colour of the year!
This shade oozes hope and creativity and is all the rage in our food and on social media.
Until recently, purple fruits were very much under-represented in the food we eat, but now scientists are extolling their numerous benefits.
A number of products containing purple fruits have been launched this year (particularly in Europe), mainly involving biscuits, snacks and dairy products.
Whether it’s figs, blueberries, blackcurrants, grapes or blackberries, these super fruits are packed with flavour, and are a real treat for the taste buds!
Contact us to find out more about all our purple possibilities!
METAROM Group has designed milky and veggy drinks “On The GOod ! Delicious and healthy for all those little breaks during the day. With less sugar or enriched, sometimes gourmet or with subtler combinations, each drink has been thought out to appeal to a target consumer: sport, senior or feminine.
Discover in 1min30 our concept On the Good!
Jean-Loïc Métayer, CEO of the METAROM Group, has received the EY award for a family-owned business in the Northern region of France
On 5 October 2017, Jean-Loïc Métayer received the EY Award of Honour in the Family-owned business category. This award goes to a “family-owned business having defined a sustainable strategy upheld by values and transparent governance”.
Since its establishment by Maurice Métayer over 60 years ago, the group has constantly developed in France and abroad. Today, this human-scale group, employing 210 people, is driven by strong values such as promoting local employment, sharing its success with all its employees and taking a long-term customer support. Sustainable growth approach is a daily concern for the METAROM Group!
Last 18 months, the vanilla market has experienced unprecedented challenges. The enthusiasm for this universal flavour has created an imbalance between supply and demand, leading to record prices for vanilla beans in 2017.
To optimise its use in bakery and biscuits, METAROM has developed a complete range based on vanilla closely tailored to the sector’s requirements.
It brings together different labelling options, including authentic solutions and more economical alternatives, both natural and tasty: this toolbox will provide you with solutions which will meet each criteria searched.
Because there is not one single vanilla taste, but dozens of possibilities, our range takes on different profiles: woody with an intense bean flavour, anisic with a fresh and subtle taste or even a subtly buttery vanilla…
This broad range is designed to hone your expectations and jointly develop your own specific vanilla hallmark, at the right price!
How do you like your vanilla? Contact us!
Coconut is experiencing worldwide success! This fruit invites you to travel and offers several flavour possibilities. It satisfies consumers looking for an exotic touch and is ideal for savoury and sweet recipes.
This trend is particularly strong in Europe and Asia: in 5 years, new coconut flavoured product launches have more than doubled, mainly including biscuits, snack bars and beverages.
Coconut will therefore continue to invade our everyday lives! Behind this coconut flavour is a multitude of tastes:
The coconut water aromatic note will provide lightness and freshness
The coconut flesh flavour will produce a fruity taste
The coconut milk note will offer smoothness and creaminess
Caramelised coconut will delight gourmets