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“Natural Flavorings of X” by METAROM

A new step towards Naturalness and Pleasure

Concerned about a healthy and natural diet, 72% of consumers consider the word “natural” as the sign of a clean label product. According to the SNIAA, the demand for Natural flavorings represents 70% of production in France . Recently, the “Natural Flavoring of X”, known as ANX, has been making headlines. The X directly refers to the raw material from which it comes, which has the advantage of strengthening the product’s image of naturalness and transparency with consumers.

The difference between ANX and “Natural Flavoring” lies in its formulation, which requires that at least 95% of the flavoring part comes from X. At METAROM, we use our own extracts which we combine with a maximum of 5% of other natural flavoring agents to provide the desired specificity.

Today, METAROM France is launching its new ANX range, specially created to meet the challenges facing industrials: aromatic intensity, diversified profiles and controlled costs. The production of our own extracts in our distillation workshops from fruit, plants and herbs, gives us complete control over the process and makes it possible to obtain unique signatures. As a specialist in sweetness, our priority is to focus on the main aromatic notes:

  • in beverages: lemon, mint, mango…

  • in dairy products: strawberry, raspberry…

  • and in the bakery and pastry sector: apricot, apple, coconut, …

Are you looking for caramel ANX? Thanks to our second business, that of caramel creator, we have combined our 2 skills to offer you an in-house Caramel ANX. Unique by its production circuit, we guarantee both the production of the caramel, its distillation and the production of the ANX.

Are you targeting a transparent position, a source of trust for your consumers? Are you looking for indulgent and authentic flavors? Our ANX range is for you.

Contact us to check out our range of flavors!

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Mango – the new must-have tropical flavor for European palates

This highly fragrant fruit is attracting increasing numbers of consumers with its smooth and juicy flesh. The several thousand varieties of mango offer a diversity of colors and flavors. A genuine aromatic trend resulting in an 8% increase in the number of products launched in Europe between 2018 and 2019.

It particularly appeals to lovers of intensely fruity desserts looking for an exotic experience. Its generosity sublimates ice creams and yogurts. Even refined chocolates and cookies use it as inspiration for a touch of originality!

Want to check out our aromatic creations and get samples? Contact us: sales@metarom.fr

Source: Mintel

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HARD SELTZER – The trending drink of the year

Originally from America, hard seltzers are shaking up the alcoholic beverage segment.

The market is indeed growing on the American continent. According to the Les Echos newspaper, sales of hard seltzer totaled $ 229 million in the first month of lockdown, a new record since last summer (170 million).

They are inspired by flavored water codes with their hydrating benefits and fruity flavors.

This fermented drink, with reduced sugar and low alcohol content, attracts young consumers for its innovative and fashionable aspects. Popular in summer or at the beach, they are considered an alternative to beer or strong alcohols.

Building on this success, new brands are positioning themselves on this segment and helping to expand the aromatic offer on the market with cocktail (Pina Colada, Mojito, Cosmopolitan) or botanical notes for more sophisticated profiles!

Would you like to find out more ? Contact us now : marketing@metarom.fr

(source: https://www.lesechos.fr/industrie-services/conso-distribution/aux-etats-unis-la-deferlante-des-eaux-gazeuses-alcoolisees-1220413 )

17/07/2020

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Tonic – A natural and refined profile

Tonic appeared in the 19th century, made from quinine or gentian it reveals a subtle and herbaceous taste. Part of the gin trend, its natural and refined profile makes it stand out.

Its delicate bitterness attracts new consumers looking for drinks that are both refreshing and high in character.

The number of new Tonic flavor products launched worldwide increased by +46% in the beverage category over the May 2019-April 2020 period compared to May 2017-April 2018.

Tonic is highlighted by a combination of sparkling water and citrus fruits such as lemon, lime or grapefruit. It also blends well with botanical notes.

Would you like to find out more or receive samples? Contact us now to discover this must-have note: marketing@metarom.fr

Source: Mintel

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Praline – A path to seduction

Praline is made from roasted almonds or hazelnuts which are then sugar-coated.

This refined preparation appeals to people with a sweet tooth who enjoy exceptional desserts, ice creams or chocolates and is experiencing renewed popularity in Europe! With its toasted and caramelized notes which are the result of unique know-how, praline is a perfect fit for a premium offer.

A true aromatic trend in the bakery and pastry sector, praline products launched in Europe increased by +37% between 2018 and 2019.

Would you like to find out more or receive samples? Contact us now to discover this must-have note: marketing@metarom.fr marketing@metarom.fr

Source: Mintel

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Combine the strengths of the bakery and pastry sectors: Extra Gourmet Cake and Nutri-Score B

The mature market for biscuits, Danish type pastry and industrial pastry is doing well, with an average annual growth of +5% for the 15 largest French players over the last 3 years (Source: Les Echos Etudes 2019). Its exports are dynamic thanks to its French gastronomic excellence image, and the segment is on the lookout for innovation levers to stand out and adapt to changing consumer expectations.

Product taste appeal, an irrefutable criterion, is at the heart of developments. The success of the Nutella Biscuit, which topped the list of 2019 Consumer-Fresh self service launches (Nielsen), bears witness to this.

In parallel, consumers are increasingly responsive to healthy food and are demanding transparency on the products they consume. The development of nutritional quality scoring applications is prompting manufacturers to eliminate controversial ingredients and prefer more balanced recipes.

The ACTI’SENS range has taken on these issues to deliver bakery and pastry industrials solutions that combine pleasure, natural qualities and health!

Nutritional improvement especially implies reducing the 2 pillars essential to pleasure: SUGAR and FAT. Our teams have set themselves a mission to achieve a Nutri-Score B for a cake while keeping its indulgent character.

The combination of our technical and aromatic solutions, ACTI’BOOST Sweet & Fat, makes it possible to achieve this taste-related feat. They give the Nutri-Score B cake a buttery, sweet, subtly caramelized profile and a tasty texture.

A consumer test involving 60 panelists showed an equal preference for the ACTI’SENS Nutri-Score B cake and the standard cake on the market which is Nutri-Score D!

Unique on the market, discover our solutions to meet the new food challenges!

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COVID 19 – Message from the President of Metarom

Durability, Safety, Ethics,

The values of Metarom Group will never sound as strongly as they do in those times for our countries, our ecosystems of partners, customers and suppliers and our collective of collaborators.

This unprecedented global health crisis we are experiencing with the Covid-19 requires a full support to the government decisions. We commit ourselves to relay all the protection campaigns and limit as much as possible unnecessary travels and presence on our sites.

As a supplier of the food chain ingredients, we must also ensure continuity in manufacturing and delivering while maintaining absolute safety for our productions and our employees. Furthermore, it’s our duty, to the extent of our supply capacity, to deliver our customer’s orders.

Because we are a responsible player in our professional sector, we will pay attention to our customers and suppliers to ensure on the long term, that we will get out of this difficult time altogether.

We are totally focused on managing our mission and protecting our human environment, as far as we can. At a time when we all have to rely on collective values, METAROM Group is present.

We look forward to seeing you in the coming weeks and months for more positive communications, focused on our strengths in innovation and development. For the time being, altogether, for all of us, we resist.

Jean-Loïc METAYER

Président

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Citrus generation: top up your vitamins with mandarins!

Originating from Asia and the mandarin tree, this fruit is grown in hot countries and is popular with consumers because it has no pips!

This subtly acid citrus fruit pleases because of its sweet and fragrant pulp. A major trend for 2020 in the beverage sector, it is perfect with non-alcoholic beverages such as still or sparkling water, but is also a sensation when added to beer. Its bark and juice are used to give fresh and fruity flavour.

This phenomenon is not just a passing fashion as the number of mandarin products launched worldwide has increased by + 27% over the past three years .

For an elaborate profile, the mandarin combines with floral notes like hibiscus and other citrus fruits like orange and lemon .

Contact us now to discover this refreshing note: marketing@metarom.fr

Source: Mintel.

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METAROM Group unveils the trends in the beverages sector in 2020!

On your behalf, METAROM Group teams have analysed the new flavour trends that we’ll see a lot of in 2020 in the drinks sector.

  • Citrus fruits are proving essential in drinks. This year, the mildly acidic mandarin has seduced consumers with its sweet, fragrant pulp.

  • And further afield: the lychee—a quintessential exotic fruit—has found a home in drinks.

  • Tonic is known for its subtle bitterness. Thanks to gin’s resurgence, tonic is now forging its own path, particularly in sparkling drinks.

To see our entire Trends 2020 presentation, contact us at the following address: marketing@metarom.fr!

*Source: Mintel GNPD.

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METAROM Group unveils the trends in the sweet products sector in 2020!

 

On your behalf, METAROM Group teams have analysed the new flavour trends that we’ll see a lot of in 2020 in the sweet products sector.

  • A new exotic favourite, the mango has become a benchmark flavour alongside coconut and banana.

  • Relaxing blends of Chai spices will allow for a spiritual change of scenery.

  • Pralines will be adorning ice creams, chocolates, and biscuits. They provide gourmet palates a refined instance of sweetness.

To see our entire Trends 2020 presentation, contact us at the following address: marketing@metarom.fr!

*Sources : Mintel GNPD

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