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Citrus generation: top up your vitamins with mandarins!

Originating from Asia and the mandarin tree, this fruit is grown in hot countries and is popular with consumers because it has no pips!

This subtly acid citrus fruit pleases because of its sweet and fragrant pulp. A major trend for 2020 in the beverage sector, it is perfect with non-alcoholic beverages such as still or sparkling water, but is also a sensation when added to beer. Its bark and juice are used to give fresh and fruity flavour.

This phenomenon is not just a passing fashion as the number of mandarin products launched worldwide has increased by + 27% over the past three years .

For an elaborate profile, the mandarin combines with floral notes like hibiscus and other citrus fruits like orange and lemon .

Contact us now to discover this refreshing note: marketing@metarom.fr

Source: Mintel.

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METAROM Group unveils the trends in the beverages sector in 2020!

On your behalf, METAROM Group teams have analysed the new flavour trends that we’ll see a lot of in 2020 in the drinks sector.

  • Citrus fruits are proving essential in drinks. This year, the mildly acidic mandarin has seduced consumers with its sweet, fragrant pulp.

  • And further afield: the lychee—a quintessential exotic fruit—has found a home in drinks.

  • Tonic is known for its subtle bitterness. Thanks to gin’s resurgence, tonic is now forging its own path, particularly in sparkling drinks.

To see our entire Trends 2020 presentation, contact us at the following address: marketing@metarom.fr!

*Source: Mintel GNPD.

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METAROM Group unveils the trends in the sweet products sector in 2020!

 

On your behalf, METAROM Group teams have analysed the new flavour trends that we’ll see a lot of in 2020 in the sweet products sector.

  • A new exotic favourite, the mango has become a benchmark flavour alongside coconut and banana.

  • Relaxing blends of Chai spices will allow for a spiritual change of scenery.

  • Pralines will be adorning ice creams, chocolates, and biscuits. They provide gourmet palates a refined instance of sweetness.

To see our entire Trends 2020 presentation, contact us at the following address: marketing@metarom.fr!

*Sources : Mintel GNPD

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METAROM France is doubling the size of its innovation space!

On October 9, 2019, in the presence of its partners, METAROM France inaugurated a new 500m2 space dedicated to innovation. This is an important step in the development of the group which is invested in addressing the food challenges of the future: Natural, Nutritious, and Delightful!

Flavors and caramels that are “Prepared with Love”

The family-owned business METAROM is

  • two distinct business lines : food flavourings and specialty caramels;

  • an R&D team of around 20 employees with the same passion: taste!

Between 2014 and 2018, METAROM France had already invested €2.6 million in a project to expand and modernize its site in Amiens to respond to its development.

In 2019, doubling the space devoted to Research and Development (R&D) was the logical next step in this development. This project demonstrates the company’s desire to provide its customers with “tailor-made” solutions and regularly offer them new products. To support its activity, the R & D team has created four permanent positions over the last two years, which has led to the creation of four new production positions.

Innovating on a daily basis

A total budget of € 1 million has been allocated to developing these new spaces in order to support the Group’s strategic priorities:

  • Naturalness : the space dedicated to the development of aromatic extracts has been increased threefold to reinforce this longstanding expertise and contribute to the development of natural aromatic solutions ;

  • Health : To anticipate consumers’ changing expectations, the spaces devoted to creating new flavours, to sensory analysis and the implementation laboratory have been modernized. They support the launch of the new ACTI’SENS range. With these new aromatic solutions METAROM Group accompanies manufacturers in their nutritional reformulations, to create products that have less fat and sugar but the same great taste;

  • Delicacy : the new development spaces dedicated to caramels support, among other things, the launch of a new range of stable fillings for cooking which are tasty and unique on the market.

 A project in line with corporate development

This investment was also developed with the objective of promoting the well-being of employees. The ergonomics of workstations and olfactory comfort have been taken into account with the installation of latest generation equipment.

Lastly, the METAROM France R&D teams are working closely with different universities and schools in the area.  This new platform will benefit future cooperation.

*Prepared with love

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The boom in plant-based desserts: the latest aromatic trends!

The market for plant-based desserts is changing in scale. Boosted by a sustainable and natural positioning that reflects consumer demands, this market is now demanding an offer that provides a tasteful treat.

At the same time, this category is mindful of promoting its health benefits. 25% of the launches in Europe highlighted their low sugar content in 2018 (Source: Mintel GNPD).

To meet these taste bud challenges, explore these aromatic trends driving the category. They’ve inspired us to offer you new concepts!

To accompany the new plant-based releases, timeless hints such as vanilla, red berries, and orchard fruits are at the heart of the launches. These attractive hints of flavor encourage consumers to try a new plant-based source, with remarkable texture and functional ingredients. As blueberry is more unusual, awareness of it should be developed.

To win over experience lovers, exotic flavors are becoming a sensation. Coconut in particular is hugely successful, due to both its texture and its full-bodied taste. The combinations of tropical fruits, with mango, pineapple and passion fruit, offer flavorful concepts that adventurous palates appreciate.

The tasteful segment is also hiring its public! Plants are part of chocolate, caramel and barista-style recipes, and are positioned as a real dessert.

Low sugar content is inherent to the plant-based offer, and is a key stake in the segment. METAROM Group offers ACTI’BOOST Sweet, a natural aromatic solution that restores the burst and the initial delicacy of the profile, and that strengthens the sugary perception at the same time.

To experiment with the latest trends, ask to taste our latest concepts!

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